Edited by: Sheera Abg Mansor
PETALING JAYA: Malaysian businesses, especially listed and government linked companies, are urged to build and strategize more value-added joint ventures with Chinese counterparts, towards doing well in the rising China market.
Malaysian Investment Development Authority (MIDA) chairman Datuk Abdul Majid Ahmad Khan as quoted in Bernama said adopting appropriate strategies was also crucial to partnering the Chinese, given that most companies are state-owned enterprises and very big, even those that are private.
He said, strength in terms of quality, packaging, and pricing should be placed as promoting the products should be made aggressive given the competitive market in China.
Abdul Majid further added, having value-added partnerships with Chinese companies would also help Malaysian entities expand their market, as well as opportunities to other third country markets, and this initiative is clearly an encouraged area under the Belt and Road Initiative.