Edited by: Sheera Abg Mansor
KUALA LUMPUR: Helping women entrepreneurs to empower themselves, Serba Dinamik Group Bhd (SDGB) has collaborated with the Association of Bumiputra Women Entrepreneurs Malaysia (Persatuan Usahawan Wanita Bumiputra Malaysia or Usahanita) through the adoption of information technology (IT).
Group managing director/group chief executive director Datuk Dr Mohd Abdul Karim Abdullah as quoted in Bernama said the company will roll out three applications (apps) developed by its wholly-owned subsidiary Serba Dinamik IT Solutions Sdn Bhd (SDIT) for Usahanita members.
The applications are Qwik Pay, a cashless payment system; Global Content Exchange (GCE), a cloud-based online content sharing platform; and EasyBuyBye (EBB), an e-commerce platform.
He believes the introduction of all these entrepreneurs or business-related applications can be implemented throughout the network of Usahanita members.
He said it is important to get the entrepreneurs to start using a cashless payment system and sell their products and services on an online platform as this would enable them to target not only Malaysians but also the global market.
The intention also goes to embed the usage of enhanced virtual reality and augmented reality technology in the EBB platform while introducing the retail-on-the-go feature in EBB, where advertisers are not only able to link their products on the app, but also directions for parking and location of their retail store.
Under the MoU, he said, SDIT will provide educational and training programs for Usahanita members on how to use the EBB platform, in order to promote and sell their products as well as to generate and improve their sales income.