KUALA LUMPUR: Proton Holdings Bhd is confident of better sales performance of its X70 model this year compared to 2019, following the launch of its completely knocked down (CKD) version.
Without revealing the national carmaker’s actual target, deputy chief executive officer Datuk Radzaif Mohamed said the CKD version is expected to receive an overwhelming response from potential buyers due to the lower price and attractive early bird package.
According to Bernama, Radzaif revealed that last year, about 30,000 units were sold, and Proton hoped they could surpass that number this year.
Under the CKD version, four variants are offered — Standard 2WD (RM94,800 on-the-road without insurance), Executive 2WD (RM106,800), Premium 2WD (RM119,800) and Premium X 2WD (RM122,800), which comes with a panoramic sunroof.
Radzaif said the CKD version offers up to 13 per cent discount compared to the completely built up (CBU) version, including the early bird package for the first 3,000 buyers.
On the export market for the CKD version, he said the company is mulling exporting the model to the international market, but that would take some time as the carmaker needs to study the local market demand.
The X70, the most popular premium C-segment SUV in Malaysia last year, was named the Overall Car of the Year 2019 and bagged the Midsize Crossover/Sports Utility Vehicles 5 Seaters category at the 18th Malaysia Cars of the Year awards last month.