Maybe Google was on something when it used John Legend as its intelligent speaker’s voice: Nearly one out of three respondents in a latest Adobe intelligent speaker study said they wanted a celebrity as their AI assistant’s voice according to Reuters.
Adobe Analytics June 2019 Voice Report participants also had some clear preferences for celebrities they want to reply when they ask a voice assistant for assistance: 47% voted for Dwayne “The Rock” Johnson to answer questions about the weather, their daily calendar and more.
Will Smith was second at 43%, followed by Arnold Schwarzenegger at 35%, George Clooney at 33%, Chris Rock at 31% and Oprah Winfrey at 30%.
The report also pointed out that voice assistants are becoming progressively a important element of a multitude of consumer electronics devices. Every day, as many as 44% of respondents use the voice assistant on their phones, and 28% call it an indispensable mobile device feature.
Meanwhile, 25% of respondents said that when purchasing a TV, they deemed speech skills to be an significant characteristic. This figure even reaches 31 percent for vehicle sales, with 30 percent of participants identifying it as a major factor affecting their next speaker’s purchase.
Adobe also questioned customers about advertisements on intelligent speakers, with some mixed outcomes: 25% of participants said they had heard a commercial on their intelligent speaker before, and 35% said they were all right with voice advertisements in return for free services.
Of course, this also implies that 65 percent of customers dismiss such advertising, which could explain why businesses such as Amazon and Google were very cautious to add advertising to their voice assistants. -Reuters