JAPAN: Despite its technological advancement, Japan continues to be a huge draw for foreign tourists as it provides a journey of discovery of its pristine nature and cultural resources.
Japan is set to welcome 40 million foreign visitors for the Tokyo Olympics and Paralympics next year.
A vast influx of Muslim travellers during the Olympics from July 24 to Aug 9, 2020 is set to fuel a boom in halal and syariah-compliant foods and products, potentially a big market for Malaysian halal product producers to tap into.
International Trade and Industry Minister Datuk Darell Leiking as quoted in Bernama asserted these needs during a trade and investment mission to Kobe which began on Nov 29 and ended yesterday.
Darell said halal industry is one of the most important sectors for Malaysia to explore together with Japan and he expressed his wishes to collaborate with Japan in delivering a sustainable solution in halal matters through various angles such as logistics, data analytics, retail, certification, food distribution, and tourism for the Tokyo Olympics 2020 and beyond.
He said one of the initiatives undertaken was the Export Acceleration Mission to Japan from Nov 4 to 8 by the Ministry of International Trade and Industry (MITI) and its trade promotion agency, the Malaysia External Trade Development Corporation (Matrade), which was participated by 21 Malaysian companies.
Meanwhile Matrade chief executive officer Datuk Wan Latiff Wan Musa was quoted in Bernama as saying that the Digital Halal Trade Value Chain initiative was aimed at delivering a sustainable solution for Malaysian companies to export their products to Japan.
He said Japan itself has indicated its interest to source for halal products and services to cater to Muslim tourists and athletes at the Tokyo Olympics.
He said given Malaysia’s close relationship with Japan and the strong credibility of Malaysian halal products and services attributed to the Department of Islamic Development Malaysia’s (Jakim) halal certification, Malaysia is in a strong position to be the main provider of halal products during the Tokyo Olympics.