Instagram believes its new anti-bullying tool, which prompts users to pause and consider what they are saying, could help curb abuse on the platform.
It will also soon offer the targets of bullying the ability to restrict interactions with users who are causing them distress.
Instagram has been under pressure to deal with its bullying problem after high profile cases, including the suicide of British teenager Molly Russell.
In a blog post, the firm’s chief executive Adam Mosseri said his firm “could do more” on the issue.
According to BBC News, Instagram said it was using artificial intelligence to recognise when text resembles the kind of posts that are most often reported as inappropriate by users.
In one example, a person types “you are so ugly and stupid”, only to be interrupted with a notice saying: “Are you sure you want to post this? Learn more”.
If the user taps “learn more”, a notice informs: “We are asking people to rethink comments that seem similar to others that have been reported.” – BBC News