BY MARZELLA SIGAI
Facebook is adding another app to its group of experimental projects from the NPE Team, an initiative it announced last year focused on rapidly trying out new ideas in social to see how users react. Recently, the team released its fourth app experiment with the launch of Hobbi, a photo and video sharing app designed for documenting your personal projects and hobbies.
Though Hobbi takes obvious cues from Pinterest, it is not just a pinboard of inspirational ideas. Instead, the app is designed to help hobbyists organize photos of their own projects into themed collections – like gardening, cooking, arts & crafts, décor and more. The idea is to track the progress you are making over time.
Hobbi is more like an editor and organizer than any sort of new social network as it is also a very simple app with limited controls or editing options. It does not have a social sharing component, but Hobbi can be used to create videos of projects after they are finished.
Hobbi was released first in Colombia, Belgium, Spain, and Ukraine, according to The Extra Crunch. It is compatible with iPhone, iPad, and iPod touch devices running iOS 11.0 or later.
How or if Hobbi would fit into Facebook’s overall brand is not clear, but the company has said previously it would “expect many failures” from its NPE, and that apps could be shut down if they are not useful.