CALIFORNIA: Organizers of a Facebook Inc (FB.O) advertising boycott campaign are now preparing to take the battle global to increase pressure on the social media company to remove hate speech.
According to Chief Executive of Common Sense Media, Jim Steyer said in an interview with Reuters on Saturday, the “Stop Hate for Profit” campaign has drawn support from a rapidly expanding list of major companies, and will begin calling on major companies in Europe to join the boycott.
He said since the campaign launched earlier this month, more than 160 companies, including Verizon Communications (VZ.N) and Unilever Plc (ULVR.L), have signed on to stop buying ads on the world’s largest social media platform for the month of July.
Free Press and Common Sense, along with U.S. civil rights groups Color of Change and the Anti-Defamation League, launched the campaign following the death of George Floyd, an unarmed Black man killed by Minneapolis police.
The outrage in the United States over the death of Floyd has led to an unprecedented reaction from corporations around the world.
Its impact has been felt beyond U.S. borders. Unilever, for example, changed the name of a skin-lightening product popular in India called Fair and Lovely.
The global campaign will proceed as organizers continue to urge more U.S. companies to participate.
Responding to demands for more action, Facebook on Sunday acknowledged it has more work to do and is teaming up with civil rights groups and experts to develop more tools to fight hate speech.
Facebook said its investments in artificial intelligence have allowed it to find 90% of hate speech before users report it.
Stop Hate for Profit has outlined a set of demands, which include a separate moderation process to help users who are targeted by race and other identifiers, more transparency on how many incidents of hate speech are reported and to stop generating ad revenue from harmful content.