Edited by: Sheera Abg Mansor
KUALA LUMPUR: Golden Donuts Sdn Bhd (GDSB), the operator of Dunkin’ Donuts chain outlets, expanded its trade channel with Shopee, on September last year, to enhance its e-commerce presence.
The aim was to provide consumers with the best and seamless online to offline experience to strengthen overall customer engagement and brand affinity.
Quoting GDSB general manager Jesrina Liew, New Straits Time said customers today view online and offline operations through a single lens, and it should no longer be the case of brick-and-mortar
She holds a view that an innovative and aggressive in marketing tactics online marketplace such as Shopee can offer complementary benefits to their traditional brick-and-mortar outlets.
Since launching its official store on Shopee on June 26, 2019, Dunkin’ Donuts has sold over 5,000 donuts online during the 7.7 Orange Madness campaign and the on-going 9.9 Super Shopping Day.
Apart from the RM0.99 deal for a donut, Dunkin’ Donuts is in one of the 9.9 Super Shopping Day offers called the RM9.90 voucher pack.
All users need to do is purchase the pack to enjoy vouchers from across various brands including Dunkin’ Donuts to be able to enjoy savings up to 17 times of their money spent.
Source: New Straits Times