As many Malaysians find themselves relying too heavily on digital devices in today’s new normal for work and leisure, eye strain and eye fatigue are prevalent issues faced by many due to prolonged exposure to digital devices.
The surge in screen-time shows Malaysians spend almost a quarter of their day on social media, with 17% spending more than nine hours a day checking their social media accounts1. According to a global research, consumers are using multiple devices where an average of more than three different devices are simultaneously being used for various activities per person.
Kathy Park, Regional Vice President, Essilor ASEAN and Korea said that Malaysia is one of the key markets in the region, and with statistics that reflect an increased amount of time spen on screen, they aim to raise awareness about healthy vision while providing a range of high-quality solutions to suit all Malaysians from various age groups.
The newly launched products by Essilor Malaysia serve as a solution for the resultant habits of the new normal. Continued exposure to the sun and an increased usage of digital devices which emit blue light are among the factors that add on to the various visual health problems caused by eye strain.
Therefore, obtaining multiple pairs of glasses tailored to the needs of each individual wearer is especially important for work and lifestyle, respectively.
Essilor also committed in providing solutions to improve lives by improving sight by leveraging advanced technologies to help mitigate the issue of digital eye strain, especially from the increased use of multiple screens a day at varying distances.
Essilor Malaysia has launched their new products such as Eyezen Start, Crizal Blur UV Capture and Transitions Signature Gen 8.
Eyezen Start is the news generation of single vision lenses that designed to provide wearers better acuity in near vision.
Crizal Blur UV Campture lenses filter out harmful blue-violet light while allowing beneficial blue light to pass through, while also blocking 100% UV rays while Transitions Signature Gen 8 is equipped with advanced fastest darkening and fastest fading transitions lenses.