SINGAPORE: Business Events Sarawak (BESarawak) by Sarawak Convention Bureau bags the BrandLaureate World BestBrands Award 2019 and plaque for ‘Nation Branding – MICE (meetings, incentives, conventions and exhibitions) in Singapore.
Conceptualized by The World Brands Foundation (TWBF), the award is designed to recognize corporations, NGOs, societies, institutions and individuals who have impacted the community at large.
BESarawak’s golden efforts of marketing and branding Sarawak as a preferred Business Events destination over several years has expanded to its brand new campaign, ‘Magnified Impacts of Your Business Events’ that diversifies the values of Business Events by placing Sarawak’s Business Events under the state’s 7 Key Focus Areas (7KFAs) namely Urban Development, Social Development, Agricultural Development, Environmental Development, Industrial Development including Sarawak Corridor of Renewable Energy (SCORE), Service Industry and Digital Economy.
Under this campaign is the ‘Legacy Impact Programme’ that aims to drive social and economic transformations to social, business and government communities.
The Programme focuses on 4 pillars – Advancing the Field, Community Benefits, Economic Outcomes and Public Policy – which is thrusted by its 27 drivers.
BESarawak’s Chairman Tan Sri Dato’ Sri Muhammad Leo Toyad said standing on the same league with global trends in expanding the impacts of Business Events will place Sarawak as a role model for 2nd and 3rd tier destinations.
For more information on what BESarawak is working on, contact Rose Bruce (email@example.com) at 082-242-516.