BY MARZELLA SIGAI
Airport screens are a jumble of flight numbers, times and gates. Delta wants to change that.
The airline will soon start testing an airport screen that will show personalized flight information only to you.
The twist: nearly 100 people will be able to look at the same screen simultaneously and see just their own information. No special glasses needed, just the naked eye.
It is a technology that could change the way people get from airport security to their planes. The hope is that similar screens will fill the halls of airports, pointing people to where they need to walk or where they can stop to get a bite to eat.
Delta is teaming with startup Misapplied Sciences for the technology. Misapplied CEO Albert Ng said normal TVs send the same colored light in all directions. His company’s screens control which colors are emitted to different people. Cameras above figure out where each person is standing and send the right combination of lights in that direction.
Delta will test the screen later this year at Detroit’s airport. The company said the screens would not be used for targeted advertising.
Frank Gillett, a technology analyst at Forrester, said the technology may be too expensive right now to expand to every airport. But he said Delta’s plans to make the airport experience easier for travelers could hook more customers to the airline.